Wednesday, September 21, 2016

2016: Is Your Business Paradigm Outdated?

I had the opportunity to attend a small business expo recently. As I walked around the booths, I couldn't help to feel that some of the hopeful businesses were modeled after old paradigms that just aren't true anymore. The internet, social media, environmental issues, documentaries, and a push towards minimalism have helped pave the way for more conscious living. What I saw were entrepreneurs clinging to old business and products ideas.

Multi-Level Marketing Companies

Multi-level marketing companies sell anything from makeup, essential oils, to kitchen wares. I can't remember the last time I went to one of those hosting parties, but if I did it was probably close to 20 years ago. I come across these vendors at farmers markets. If there is still a venue for them, that would be it.  The money maker though was in getting other people to sign up as sales reps  (another aging paradigm) to produce greater earnings. Why go through all the trouble to be a rep to get discounts when you have Google, Amazon, and competing large beauty and kitchen supply chains at comparable prices offering a wider selection of products? Ever stop to consider who still shops from a catalog? I stopped once they started tacking on the shipping cost to my bill long ago and haven't looked back. The Penny Hoarder goes much more into detail about these types of direct-sales-companies.


Out of Date Products

The best way to tell if your product is outdated is to ask yourself a few simple questions:

* Does my product or service promote the well-being of human-kind, the environment, and/or animal life?

* Is its life-cycle environmentally conscious and responsible?

* Is it necessary?

Those are stringent guides to build a business on a solid foundation of truth.  I saw several frustrated small business owners whose products weren't in alignment with the reality of the world we know today. They were marketing products built on a lie or a need that doesn't even exist. When we didn't have the means to empower ourselves, we could say we didn't know better. Now, there's just no excuse. 

Sunday, August 28, 2016

Book Review: The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World

the lost girls

I was surprised to find that my latest travel book find, The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World by Jennifer Baggett, Holly C. Corbett, and Amanda Pressner, was a withdrawn book from the Rockford Public Library. This was a huge mistake on the part of the librarian/staff who had obviously not read the book. It's over 538 pages, almost two inches thick, intimidating considering we live in the age of social media distraction. I had recently bought five other travel books and kept this one at the bottom of the pile for its sheer size. I figured that if I could get through a book this thick I can get through anything, maybe even get around to reading the Bible one day. Little did I know, I inadvertently saved the best for last.


The Lost Girls is about three late 20 something New Yorkers who set off on an adventure to travel the world together for one year. From page one I was hooked. I was grateful the book started with the details of how the trip came to be from its early wishful thinking to all the details that went into the planning and how they took advantage of their individual talents to divide tasks and get things done. What really worked in this book is that the chapters alternated being told from the perspective of the three authors. The girls shared their individual and group inner and outer journeys as they traveled through India, Africa, New Zealand, Peru, among other places. It's a quick easy read that kept me glued the whole time. I feel like I am being a tease by not sharing more details about what the book is about but it really is a journey. I don't even know where to begin. It's a whole years worth of detailed travel experiences where they share with you vivid intimate details of what it's like to travel to all these different countries with three of your soon to be closest friends. 

I can't imagine why anyone would release this book from their shelves as I'm having a hard time releasing it to lend to my sisters to read (what if they don't give it back). I know they'll enjoy it as much as I did.



Where to get the book:
https://www.amazon.com/Lost-Girls-Friends-Continents-Unconventional/dp/0061689076/ref=sr_1_2?ie=UTF8&qid=1472368044&sr=8-2&keywords=the+lost+girls

Wednesday, October 7, 2015

Artwork of Readers

You know how I love to read. Well, I was just so excited and inspired when I came across a variety of artworks created of readers. The artwork spanned centuries and styles, and left me wanting more. Here is just a sample of what I found.


Luna By Oleg Zhivetin




Crystal Coast Reader By Beth Carrington Brown


Reader #19 (large), 2012. Darren Thompson. Oil.

 Total immersion … has reading really changed? Photograph: Corbis



Redwood Reader BY BRIAN STEWART


Mary McLain



”Young Girl Reading” Jean-Honoré Fragonard, oil on canvas, 31 15/16 x 25 1/2 in. 1770


Reading Girl By Franz Eybl.

When was the last time you held a book? What was the last book you read? How was your transition from reading paper backs to reading in digital format? Have you made that switch yet?

Wednesday, November 6, 2013

Marcela Landres - Why We Need More Latino Acquisition Editors

I've been probing the internet for informative/insightful video interviews of authors, agents, editors. I came across this interesting interview with Marcela Landres, Acquition Editor. Marcela Landres is the author of "How Editors Think: The Real Reason They Rejected You". I'm adding it to my list of must reads after listening to this video. I would have added the video to this page but I wasn't able to. Here's the url to the video below.

http://www.youtube.com/watch?v=b3p3dy6TEDg

There were several important points in this interview including the need for more Latino Acquistion Editors, and the need for talented writers to really hone their craft, and lastly:

Buy the Books! Don't share them! Authors don't get paid for readers, they get paid for writers.


Links:

http://www.marcelalandres.com


Recommendations: 

The Columbia Publishing Course 

BookJobs.com

Comadres and Compadres Latino Writers Conference 2013



I missed this year's Comadres and Compadres Latino Writers Conference! It slipped off my radar completely. I'm normally very good about such things. And even better, now that I have come to know and be embraced by a community of writers, they are usually the ones to give me a heads up about upcoming events and submissions. I'll be there next year for sure.  Were you able to attend?

The goal of the Comadres and Compadres Latino Writers Conference is to connect Latino writers to the agents and editors who are looking to publish them. The conference centers on three themes: access, guidance, community.

Access to publishing insiders who make decisions of who and what gets published and who are desperately seeking Latino writers.

Guidance on how to navigate their writing careers from idea, inception to publication.

And to foster a Community of like minded writers. Hope to build a nation wide community of authors that will hopefully support each other on their way to publication.


"Don't forget you are the carriers of our culture... without you we are forgotten." 
- Nora de Hoyos Comstock, Ph.D
 President and Co-Founder of Las Comrades Para Las Americas



COMADRES & COMPADRES LATINO WRITERS CONFERENCE

ACCESS • GUIDANCE • COMMUNITY

Saturday, October 5, 2013
Medgar Evers College
Brooklyn, New York 



Conference Website:
http://lascomadres.com/countonme/latino-writers-conference/