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Showing posts from September, 2016

2016: Is Your Business Paradigm Outdated?

I had the opportunity to attend a small business expo recently. As I walked around the booths, I couldn't help to feel that some of the hopeful businesses were modeled after old paradigms that just aren't true anymore. The internet, social media, environmental issues, documentaries, and a push towards minimalism have helped pave the way for more conscious living. What I saw were entrepreneurs clinging to old business and products ideas.

Multi-Level Marketing Companies
Multi-level marketing companiessell anything from makeup, essential oils, to kitchen wares. I can't remember the last time I went to one of those hosting parties, but if I did it was probably close to 20 years ago. I come across these vendors at farmers markets. If there is still a venue for them, that would be it.  The money maker though was in getting other people to sign up as sales reps  (another aging paradigm) to produce greater earnings. Why go through all the trouble to be a rep to get discounts when …